Press Release

Hitting Low in the Zone is a game-changer that blends entertaining stories from Homer Bush’s playing days and coaching experience with scientific data and swing mechanics to demonstrate how hitters can have consistent success at the plate off pitches that settle low in the hitting zone.  The Hitting Low in the Zone philosophy, if properly implemented as a team model, can help build better ball clubs with more elite players, can increase run production, and ultimately improve a team’s chances of making the postseason.  Homer—through playing the game, working in the financial industry, and later becoming a hitting coach—feels strongly that he has found a way to bridge the gap and find harmony between the convoluted numbers side of baseball and the players on the field.

The premise of baseball is simple: score more runs than your opponent.  But in 2014 all major league baseball teams averaged 4.07 runs per game.  That represents: (1) more than a full run decrease when compared to 2000; (2) the lowest average runs scored since 1981; and (3) the third lowest average runs scored since the expansion era in 1968.  It is not surprising that with today’s technology, major league baseball teams are constantly seeking ways to find consistent offensive production.  To compound the issue, the target is moving as statisticians are finding that the strike zone is extending lower on the hitter, beyond the rule book definition.  With the strike zone creeping lower, pitchers are taking advantage of what is being given to them and throwing pitches lower in the zone for called strikes.  If batters (and teams) want to increase run production, they need to understand not only how to mechanically hit lower pitches but also why those pitches can be consistently put into play with success.

Through experience, research and commonsense, Hitting Low in the Zone details:  (1) How the greatest opportunities for hitters exist in the lowest part of the hitting zone (which is where the majority of pitches are thrown); (2) The hitters with the highest batting averages are successful in the lowest part of the zone; and (3) In order for hitters to have consistent success, they must have a specific swing path to accommodate low pitches.